What’s the VIP advantage? Buckle up, because this is next-level fandom. As a member, you’ll get exclusive updates from Ed’s team, early tour announcements, and premium content like unreleased tracks, behind-the-scenes footage, or personal messages from Ed. But it gets better: you’ll have chances to meet Ed in person—think intimate meet-and-greets or backstage hangs at his shows. Take it up a notch with once-in-a-lifetime opportunities like flying with Ed and the crew to select tour stops, soaking in the rockstar life firsthand. And because we love rewarding our VIPs, you’ll also unlock pre-sale ticket access, limited-edition merch drops, and even cash-prize contests or exclusive giveaways tied to Ed’s projects. All this, plus a private, ad-free community where you can connect with fellow superfans who live for that Sheeran magic.

This is Ed’s official way of saying ‘thanks’ to the fans who fuel his fire—backed by his management to bring you closer than ever. So step inside, dream big, and let’s keep the Sheeran love rocking—together!